Indonesia became the second largest market in Southeast Asia, after Singapore, for a Japanese luxury car,Lexus."Malaysia and Brunei became the first introduced the SUV (sport utility vehicle) All New RX270, but the larger sales in Indonesia," Indonesia Lexus GM Adrian Tirtadjaja, after the launch of the all-new RX270, in Jakarta,Tuesday (2 / 8) night .
With that sale, he saw the Lexus market potential in Indonesia is quite large, compared to other countries in Southeast Asia. Lexus brand of luxury vehicles produced by Toyota Motor Corp. (TMC) and began to be marketed in Indonesia since November 2007.
According to Adrian, from November 2007 until now, Lexus sales have exceeded 1,000 units for all variants ranging from sedans termewahnya LS 460, LS 600 hL (hybrid), as well as other variants such as the GS 300, IS 300, RX 350 and LX 570.
"About 40 percent of sales consists of the LS 570 and LX series only about five percent, remaining the other variants, including the RX series," he said.
All New RX 270, which was launched officially this evening, he said, already had a waiting period of delivery (pivot) a total of 120 units. Cars worth Rp930 million per unit, it can only be accepted later this month until November.
The model is a luxury for the urban SUV that carries 2.700cc engine and has power to 185 HP. The cabin was made comfortable with a number of advanced features such as navigation systems, cruise control, as well as entertainment facilities with 12 speakers.
"All the Lexus that we market are imported directly from Japan," said Adrian. He said the majority of Lexus buyers in Indonesia is a businessman. "There is also a celebrity, but celebrities who also works as a businessman," he said.
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