New Citroen Tubik: the A-Team van for the future

With the launch of its Mulicity portal, CITROËN established itself as a facilitator of mobility. Today, continuing its research in this field, it is exploring a new area. Drawing upon its expertise and the best “Créative Technologie”, CITROËN has developed Tubik, a high-tech executive shuttle based on one key idea: travel should be fun. Come with us on a shared, intelligent, connected and eco-friendly journey!



Today, it is journey time rather than distance that is important. In the modern world, information travels faster than people, the same journey can be made using a multitude of different means of transport, and consumers are looking first and foremost for an easy way of getting around. In consequence, the challenge for vehicle manufacturers is to develop solutions tailored to the mobility issues of the future. The Multicity project is the result of studies carried out by CITROËN on mobility. This project is already a reality with the launch in France of CITROËN Multicity, an online portal and routefinder that covers all available means of transport (car, train, plane, etc.) to make travelling easier.

Citroën Tubik

Today, the Multicity project is moving into its next phase with a new solution: Tubik, a concept car designed to make travel meaningful again.







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Citroen and Arsenal extend your partnership

Citroën is strengthening its partnership with Arsenal Football Club, as the Club’s Official Automotive Partner, in a new three year extension to the existing agreement.



In addition to a significant branding presence around Emirates Stadium, Citroën will develop its integrated partnership programme, with new marketing, digital, dealer and promotional activities. As part of its expanded relationship, Citroën will also be promoting its association with Arsenal outside the UK, within Europe and China.







Retaining the use of Citroën’s squad of talented vehicles, coaches and staff will benefit from recently introduced models such as the non-conformist New Citroën DS4, the New Citroën C4 and the instantly recognisable Citroën DS3 - Top Gear Magazine’s Car of the Year.



Citroën’s highly versatile LCV line-up will be used to transport training equipment around the country, as well as supporting the Club’s community outreach programmes.



Linda Jackson, Managing Director at Citroën UK, commented; “Teaming up with Arsenal Football Club for another three years will allow us to develop and build on our positive association with one of the most successful English football clubs of the modern era. Citroën is recognised for creativity, distinctive style and ambition, and we’re proud to be supporting a team like Arsenal that shares those same values.”





Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club, added: “We are delighted to be renewing with Citroën. Given the strength of our relationship, it was only natural that both parties wanted to extend and expand this successful affiliation further. Citroën has brought a huge amount of enthusiasm to the partnership since 2008 and played a very supportive role in our Charity and community projects; we hope to see that continue. It’s also an exciting time to be working with them as they continue to roll-out their award winning DS range, and we look forward to developing a number of joint initiatives to run throughout Europe and China.”



Citroën has worked with Arsenal on a number of projects during the last three years, creating the Ultimate Fan’s Car with cartoonist Gerald Scarfe in aid of Teenage Cancer Trust. Earlier this year, Citroën worked with radio-control car artist Ian Cook and members of the Arsenal first-team to produce a painting that was auctioned in aid of the Club’s 2010/11 Charity of the Season, Centrepoint. Citroën also introduced an Advanced Driver Training Programme for Arsenal’s young reserve team players to increase their awareness and safety behind the wheel.



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El Citroen DS3 es elegido Coche del Año por Diesel Car Magazine

Diesel Car magazine has acclaimed the Citroën DS3 with two highly prestigious honours in its annual awards: Best Small Car and overall Car of the Year 2011. With diesel-powered cars from every market segment eligible for the Car of the Year title, Citroën’s premium quality supermini shone brightly to earn this latest top accolade.

In its 24th year of publication, Diesel Car is recognised as an authority on the rapidly-evolving diesel market in the UK. In its first year on sale, DS3 has transformed the supermini sector with its modern styling, unique personality and rewarding driving dynamics, which have taken total sales beyond 80,000 units.


“The Citroën DS3 has an ageless air about it, with a youthful exuberance that gives it a trendy appeal, but at the same time exuding an enduring quality and substance,” said Diesel Car editor, Ian Robertson. “The driving experience combined a secure, planted feel with a pert, grippy liveliness that makes it real fun behind the wheel.”

The Diesel Car awards join DS3’s many accolades including ‘Car of the Year’ from Top Gear magazine, ‘Small Car of the Year’ from Channel 5’s Fifth Gear and ‘Best Hot Hatch’ from CarBuyer.

Linda Jackson, Citroën UK’s Managing Director commented: “It’s great to see DS3 winning yet more important and prestigious awards. We are dedicated to providing cars with both personality and real-world practicality and combining those attributes with engines that sparkle while putting economy and the environment at the forefront of our thinking. This is certainly the case with DS3 and it’s clearly recognised by the press and public alike.”

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