Rolls-Royce factory at Goodwood in West Sussex, England will be expanded in the next few months with a total investment of approximately £ 10 million.
The news follows the significant growth in sales worldwide over the last 18 months and rising customer demand for Rolls-Royce model Phantom Ghost and which can be ordered in accordance with the wishes of the customer (personalized).
The expansion includes the expansion of the factory is more than 2500 square meters for the Assembly Hall, completing the final stages of development from the initial plan as a production area. This expansion will increase the area of Surface Finish Centre in more than 640 square meters.
This development follows a record sales in 2010 and increased demand in all markets,both locally and internationally. Rolls-Royce is also expanding its dealer network, with the opening of several dealers who had just launched in North America, Asia Pacific and Europe and more are planned this year disisa.
New space, and a number of additional infrastructure changes, Bespoke will enable the company to expand its operations significantly. Bespoke enables customers to enjoy the luxury of a Rolls-Royce of a vehicle to complement their personal lifestyle and fulfill all the desires, change the super-luxury cars into a work of unique handmade highly personalized as their fingerprints.
This year, Rolls-Royce has seen a significant increase in demand for personalization Bespoke model, and the company recently announced the addition of twice as many Bespoke experts across business lines.
Torsten Müller-Ötvös, Chief Executive Officer for Rolls-Royce Motor Cars said, "I am delighted to announce our expansion plans. We continue to see increasing demand from customers around the world and this new facility will allow us to increase production capacity, for a vehicle with a personal touch. This investment demonstrates confidence in this unique brand, our commitment to our factory at Goodwood - the only place in the world where Rolls-Royce Motor Cars built - and a sign for the next phase in the development of our company ".
Construction is planned to start later this year and be completed by the end of 2012. With the expansion of the factory, Rolls-Royce Motor Cars will be able to increase production, so it will more quickly deliver vehicles to customers, particularly in Indonesia.
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