Chevrolet will honor National Military Appreciation Month by expanding the industry-leading GM Military Discount to military spouses and retirees; offering an exclusive “Honor” badge to anyone who buys an eligible Chevrolet through the program, and by donating $100 to Cell Phones for Soldiers for each eligible vehicle sold with a military discount.
“We are committed to offering military professionals and their family members the best value in the industry,” said Dan Akerson, General Motors Chairman and CEO. “As a former Navy man, I hold the highest regard for the men and women of our Armed Forces – past and present – who help keep our country safe and preserve our precious liberties.”
During May, the GM Military Discount program – already recognized as the best program in the industry – will be extended to spouses of Active and Reserve members, as well as retirees, of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. The discount is available on most Chevrolet, Buick and GMC models with discounts typically ranging between $500 and $4,000 off the suggested retail price of the vehicle purchased.
In addition, the GM Military Discount offers an a $750 discount unselected Chevrolet, Buick and GMC vehicles to eligible members of USAA, a financial services provider for the military community.
In 2010 alone, the GM Military Discount program provided more than 70,000 discounts to military personnel and their families with a cumulative value of more than $60 million.
For every person who purchases, leases or orders a new Chevrolet using the GM Military Discount in May, Chevrolet will provide an exclusive set of “Honor” vehicle badges as well as contributing $100 to Cell Phones for Soldiers, a non-profit group that provides free communication tools to troops serving overseas.
Since May 2010, Chevrolet and its dealers have collected more than 50,000 cell phones. Since the program began, proceeds from phone collections have provided more than 114 million minutes – or more than 200 years – of free calls home for U.S. troops.
At the customer’s request, dealers will install the badges on their new Chevrolet at no additional charge. The badge features a yellow ribbon and “Honor” script, a subtle recognition of their service.
The Military Appreciation Month program will conclude with 99 “Honor & Valor” Limited Edition 2012 Chevrolet Camaro SS vehicles, which will debut during the Indianapolis 500 military personnel parade on May 28.
| GM
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