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In Japanese, "kizashi" means "something good is coming." For Suzuki's sake, its all-new 2010 Suzuki Kizashi -- which took a long time to finally get here -- had better be good if the Japanese automaker thinks it is going to make a dent in the cutthroat midsize sedan segment.
Despite being the 11th-largest automaker in the world and one of the few companies that has remained profitable worldwide during these hard times, Suzuki remains a fringe player in the U.S., with American consumers more readily associating the name with its popular motorcycles. The niche status doesn't have Suzuki discouraged, though. The automaker sees it as a challenge, and to that end have upped the ante in recent years with the compact, sporty SX4 and the good-looking and capable (albeit Nissan-based) Equator pickup. Now, Suzuki is making its boldest move yet with the new Kizashi...Continued
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