This agreement will link the young, sporty image of the SEAT brand to the musical talent of Shakira, currently enjoying great success with her latest album She Wolf.
The Colombian-born singer will thus become a distinguished ambassador for SEAT throughout her European tour.
The deal will also see SEAT and Shakira support efforts towards universal education. The Spanish brand will enter into close collaboration with the Barefoot Foundation, created by Shakira when she was just 18, to help provide education for children living in extreme poverty.
This is not the first time that SEAT and Shakira have joined forces for a good cause. In 2007 the car manufacturer sponsored the ‘Oral Fixation’ European tour off the back of the singer’s Oral Fixation album, taking it to Oslo, Prague, London, Paris, Stockholm and Berlin, among other cities.
SEAT also spearheaded a charity campaign which brought in more than €100,000 for the Pies Descalzos (Barefoot) Foundation. For her part, Shakira autographed a purple SEAT Leon re-named the SEAT Leon Pies Descalzos. The car was presented at the 2007 Barcelona International Motor Show to the winner of a draw which included everyone who had made a €1 contribution to Shakira’s foundation.
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