Hybrid Car Driver Stereotypes and Berkeley, Hybrid Capital of California

A decade after the first hybrids hit America's streets, a pretty tired stereotype about typical hybrid drivers has emerged: they are young, educated, upper-middle class, live in cities on the coast, vote Democrat and adorn their Toyota Prius with Wiccan and Earth Mother bumper stickers.

Turns out that stereotype is pretty much dead-on.

A new study by UCLA's Institute of the Environment, set to be published tomorrow in the office's Southern California Environmental Report Card, took at look at hybrid ownership in California on a demographic basis. The findings discovered that the rate of hybrid ownership is much higher in areas with pro-environment voting records and areas with higher incomes...Continued